Rumeur perfume by Lanvin

Almost 80 years after the mythical perfume “Arpège” - which has never stopped being a “must” - “Rumeur” is today emerging as the new aura of feminine seduction.
Coming from the Couture world of Alber Elbaz, “Rumeur” embodies the strongest symbols of the modern-day Lanvin brand.
It is positioned between: “Arpège”: 1927, icon of the brand, a grand classic… and “Eclat d’Arpèg”e: young, floral and joyous.

“Rumeur” (Rumor): the buzz that’s spreading, a piece of news going around, by word of mouth or by writing…
Something that people want to tell and want to hear… it sends the imagination reeling, while piquing our curiosity…
“Rumeur” is a great perfume designed by Alber Elbaz and created by Francis Kurkdjian: a cutting-edge, emotional fragrance.
A perfume that will pass from woman to woman… without ever losing its force: Like a rumor that spreads and never stops.
Everyone wants to know it – and to be in on the secret!