EDDY FORD BEVERLY HILLS IS AN AMERICAN LIFESTYLE BRAND.

ENTERTAINMENT INDUSTRY PARTNERS SONYA EDDY AND TYLER FORD INTRODUCED THE LABEL AS ANOTHER CREATIVE EXTENSION OF THEIR PARENT COMPANY EDDY FORD ENTERTAINMENT.

LAUNCHED IN MARCH 2017, THE COLLECTION, FEATURING A LUXURIOUS SIMPLISTIC AESTHETIC, INCLUDES FRAGRANCE, ACCESSORIES AND BEAUTY.